About Katie Johnson
I'm a lettering artist living in Austin, Texas and working as co-owner/designer at Goodtype.
After graduating in 2013 from The University of North Texas with a BFA in Communication Design, I worked for several years as an art director. In 2017, I opened my own freelance lettering studio and paper goods shop.
After years of navigating the freelance landscape and seeing firsthand the lack of education and support available for artists in business, I partnered up with fellow freelance artist Ilana Griffo to fill in the gap ourselves. We took the helm at Goodtype in 2022 and have since released countless courses, workshops, and events to help our community of artists make more money doing the work they love.
Because we work so well together, Ilana and I also decided to merge our design practices, and are now creating art together via Goodtype Studio.
What I Do
FREELANCE LETTERING
Lettering and design for advertising,
editorial, packaging, branding, etc…
ART LICENSING
Commercial art licensing for
greeting card, gift, & other markets.
EDUCATION & SPEAKING
Courses, Workshops, Resources for Artists Motivational/Educational Public Speaking
Selected Clients
Amazon Music • Penguin Random House • American Greetings
Trader Joe’s • Erin Condren • Logitech
“Katie’s work has a beguiling sophistication and confidence to it, as well as a definite distinction, that really takes my breath away.”
- Sarah Schwartz, founding editor of Stationery Trends
Contact Me
For freelance, licensing, or speaking inquiries,
send an email to Hello@KatieMadeThat.com.