AN EVENING UP OUR OWN ASS

The Austin ADDYs (annual advertising awards) wanted to boost attendance and sponsorship. We delivered with "An Evening Spent Up Our Own Ass," a theme which simultaneously mocks and celebrates the back-patting, ass-kissing nature of award shows. And, to up the ante even more, we asked Nick Offerman of Parks & Recreation to host it. It was by far the most well-attended Austin ADDYs ever.

Creative Direction, John Trahar
Art Direction, Design & Lettering, Katie Johnson